Digital Marketing

We would advise that with any digital marketing project, you should first consider your ultimate goal and what you want to achieve; that way the programme of activities can be tailored to your requirements. 

Our areas of expertise include:

• Digital marketing strategies
• Search engine optimisation
• Search engine marketing (PPC)
• Off-Site Optimisation including Strategic link building.
• Email marketing
• Copywriting for the web

The services OFS can cater for range from basic auto responders (automatic emails) to bespoke email campaigns with consumer behaviour analysis and tailoring. We have also developed affiliate programs for a variety of customers with click through commissions or payouts on sales only.

If your requirements are more to do with search engine optimisation and website performance then we typically start with a web audit and a business strategy session before any site development (pre-site). A holistic approach to on-site and off-site activities are then considered with measurable performance reviews on a regular basis. 

General SEO Methodology

The general SEO methodology employed by OFS includes:

1. Initial strategy development:

• Site Diagnostic / Technical Audit Report – following a crawl of the site simulating a search engine
• Key phrase Research & Analysis – to determine the amount of activity required to achieve targeted keyphrase results
• Online Competitor Analysis
• Link Audit - in-bound link research and competitor analysis

 2. Optimisation (implementation)

• On-page optimisation of content
• Off-site optimisation (a multi-channel approach)

3. Social Media Consultancy and collaboration

• Creating processes, engaging in dialogue and cooperating with your in-house personnel to maximise the influence of internal activity

4. Account Management

• Ongoing project development, analytics consultancy and Visibility Reporting
• Each of the above are key components of your SEO strategy.

Other search engine marketing such as pay per click advertising campaigns and web banner programs also may hit the spot.

Have a gander at the portfolio of services for digital marketing

To talk about this and to get the performance you deserve Get in touch with OFS